Development Initiatives
Project name
|
READATHON |
| Mission |
Co-ordinated by the READ organisation, READATHON is an annual literacy event aiming to focus the public's attention on the need to develop a culture of reading in South Africa.
|
| Objectives |
For the last couple of years, through the generous sponsorship of various corporate giants, READ has been able to distribute READATHON posters, and a handbook containing imaginative and fun reading and writing exercises for the classroom, to 27 000 schools nationwide. The underlying thread of these activities is to motivate and stimulate a culture of reading. The campaign generates activities at many levels and works in support of the government's goals of having a literate nation. It provides a much anticipated social focus in rural communities.
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Areas of operation
|
National |
| Target Audience |
| Youths |
yes |
| Students |
yes |
| Adults |
yes |
Disadvantaged
|
yes
|
|
| How often is the project monitored? |
|
Are there any reports available?
|
no |
Where can they be obtained?
|
|
Initiative contact details
|
|
Contact person
|
Sonya Keyser |
Telephone
|
011 496 3322 |
Fax
|
011 496 3625 |
Email address
|
keyser@ukzn.ac.za |
| Postal address |
New Readers Publishers
Center for Adult Education
School of Education and Development
University of KwaZulu-Natal
Durban
4041 |
| Website address |
www.newreaders.org |
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