Industry Overview

Project name READATHON
Mission Co-ordinated by the READ organisation, READATHON is an annual literacy event aiming to focus the public's attention on the need to develop a culture of reading in South Africa.
Objectives For the last couple of years, through the generous sponsorship of various corporate giants, READ has been able to distribute READATHON posters, and a handbook containing imaginative and fun reading and writing exercises for the classroom, to 27 000 schools nationwide. The underlying thread of these activities is to motivate and stimulate a culture of reading. The campaign generates activities at many levels and works in support of the government's goals of having a literate nation. It provides a much anticipated social focus in rural communities.
Areas of operation National
Target Audience
Youths yes
Students yes
Adults yes
Disadvantaged yes
How often is the project monitored?
Are there any reports available? no
Where can they be obtained?
Initiative contact details  
Contact person READ PR Department
Telephone 011 496 3322
Fax 011 496 3625
Email address info@read.co.za
Postal address P.O. Box 30994
BRAAMFONTEIN
2017
Website address www.read.co.za
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